Ricardo’s Mexican Grill is a family run business operating in Brunei that consists of a dine-in restaurant and a food stand. They deliver for individuals and cater events, therefore the addition of a food truck is intended to develop their business and make them more competitive in the local market. The original brand had many faces, so the new logo is intended to unify all aspects of the business under one identity. Using the bright bold colors of the food and Mexican culture, the brand stands out as unique in a market where Asian food is the dominant cuisine.